Selling the solution (IM 608)

We all are obsessed with selling our products but nobody cares about the existing problems in the world not realizing that in a long run, who endures is the one who sells the solutions to these problems. Products has no future; only solutions has. We care about our product. We care about the ROI, but we don’t have a clue what impact that product has brought in people lives. Instead of focusing on selling our product, we must provide solution to the problems in peoples life. Most importantly, investors should change their questions from what product do your company offer to what problems do your company solve. This will give rise to a revolutionized and long-lasting company for humanity.