“ROI” (IM 507)

Return Of Investment (ROI) can't always be measured in money. We think that our return is directly proportional to the investment we make. But a lot of time profit is smaller than the investment. This negative ROI is killing many small startups. What if instead of measuring return in money we start to measure its return on improvement? What if we measure ourselves based on what we and our organization were/was before? We actually can... But to go that way, we must invest on those things that can bring that return. We must sell our quality than the quantity. We must add value than adding new stores and franchise. We must sell our mission than our products. This will be the strategy for greatest ROI of all time.