It doesn’t matter (IM#67)

....... what your name is. Nobody gives a crab about name of your business. What matters the most is the work you do to make the name matter. Most of us dwell and linger over the thing that doesn’t really matter like the name of the business or organization, your first project, your first book- just pick one and go. Don’t be crippled by indecision. No more dwelling and complaining. No more debating and asking. …..Just pick one and go because execution is all that matters.